IDEAS turns concepts from the humanities into quick, intuitive digital experiences.

The aim is to help you recognise these ideas when they arise in everyday life and, potentially, use them consciously.

➤ I know that I know nothing - Socrates

➤ The medium is the message - McLuhan

➤ Laws of robotics - Asimov

➤ Critical rationalism - Popper

➤ Panopticon - Bentham

➤ The fashion system - Barthes

➤ The dizziness of freedom - Kierkegaard

➤ Suspension of judgement - Pyrrho

➤ Dadaism - Duchamp

➤ The allegory of the cave - Plato

➤ Divertissement - Pascal

➤ Know yourself - Thales

➤ Surrealism - Breton

➤ Intuitionism - Bergson